Cloud Lofi is the chill-leaning division of 88k Media, built on the same collective spirit that has driven hip-hop and beat culture for decades.

Head producer, Gabe “88k” Carmona, launched this division of our label, 88k Media, as the new home for fellow Lofi producers and creators who live on both the melodic and rhythmic sides of the craft.

It exists as a home for creatives who have a deep passion for this art, the creative process, where warm emotive soundscapes and tight kits/drums come to play.

Vision / mission

• Focused on lo-fi hip-hop, chill beats, and boom bap-inspired instrumentals that feel honest, nostalgic, and human.​

• Aims to spotlight underground and emerging beatmakers and artists whose work often lives outside the mainstream but deserves a global audience.​

• Functions as a community-driven hub under 88k Media, connecting artists, curators, and listeners around thoughtful, slow-burning releases rather than trends.​

What we look for

• Producers with a strong sense of vibe: dusty drums, mellow keys, textured samples, and subtle storytelling through instrumentals.​

• Producers, writers, creators, and lyricists who respect the art; the art of music and the very craft that fuels Lofi.

• Artists rooted in the underground who value collaboration, creative freedom, and long-term growth over “quick virality”.​

• Projects that fit late-night, study, and introspective listening spaces while still honoring hip-hop’s rhythmic backbone.​

Core genres

• Lofi, Ambient Lofi, Chill, Study

• Instrumental Hip Hop

• Boom Bap & more​